How fussy are Britons when it comes to what they eat? Four in ten Britons (40%) consider themselves to be fussy eaters, the YouGov Food Study finds. One in ten (10%) say they are ‘very fussy’ eaters, while a further three in ten (30%) consider themselves ‘fairly fussy’. Nearly half of British women (46%) consider themselves picky about their food, while this applies to a third (35%) of British men. Among vegetarians and flexitarians, half (47% and 49%) say they are fussy about what they eat, compared to four in ten (38%) of those who eat meat.